About us

At Noir, we believe fragrance should do more than just smell good — it should speak to who you are.

Noir was born from a simple yet bold idea: to create perfumes that deliver unmatched quality, longevity, and projection — something we couldn’t find anywhere else. So, we built it ourselves.

Our scents are exclusive, crafted in Australia, and inspired by the icons — not to imitate, but to set a new standard. Noir represents the power of Australian-made excellence — refined, expressive, and unapologetically bold.

We’re proud to be stocked by select partners including premium pharmacies and luxury beauty salons. And this is just the beginning.